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Fashion Week is a week-long event held to remember the fashion industry and the cogs that keep the steering wheel moving. Fashion designers, brands and houses show the latest and greatest of their collection via runways. Buyers and the media are prominent in this activity and it helps designers to showcase and sell their works. Fashion week is an important event in the life of the mother because it is here that determines the trends in Vogue and those who are passé. The most popular and well-known fashion weeks are held in the four major fashion capitals in the world, namely New York, London, Milan and Paris.
Fashion has stormed the world in a big way and some other countries that also host other important fashion weeks in the world are; Madrid, Australia, Rome, Dubai, Hong Kong, Buenos Aires, Singapore, Toronto, Jakarta, India, Berlin, Barcelona, Seoul, Tokyo, Sao Paulo, Los Angeles and Dallas.
The Fashion Week is a seven-day long entertainment entertainment sum where people from all walks of life align with those from the fashion industry. This event is biennial in nature and is held in the major fashion capitals of the world such as London, New York, Paris and Milan. Fashion weeks are held several months before the start of the fashion season to enable buyers and have a better chance of previewing the trends and design for that season. January to April hosts fashion shows to showcase the fall and winter collections. On the other hand, September to November show spring and summer collections. This gives plenty of time for buyers, retailers and buyers to assimilate and include fashion designers in their stores.
Latest innovation, flamboyant design and striking new trends are showcased during these fashion weeks and all the latest collections are compiled in a special report and covered by all the leading fashion magazines in the world as well as on websites that exclusively provide fashion. The first fashion week ever was held in 1943 with the aim of distracting attention during the Second World War from French fashion when workers from the fashion industry could not travel to Paris. It was believed that designers in America relied on the French for their inspiration and design. A fashion publicist named Eleanor Lambert had organized an event called Press Week to showcase works by American fashion designers. Newspapers like Vogue began to introduce more American designers in their features and stories.
In 1903, a New York-based store held the country's first fashion show ever to attract the socio-economic groups of the middle society to the store. Close to the heels, the major department stores held 1910 private fashion shows. Together with the marketing of fashion, these performances had elements of entertainment and were very theatrical in nature. It was themed and followed by a narrative commentary. Fashion weeks helped integrate all aspects of the fashion industry and bring it under one roof.